Pay Per Click
“Be at the top of Google’s page one instantly”
Pay Per Click (Adwords) Services
Pay Per Click, also known as Google Adwords, is a great way to gain a top position on page one of Google quickly. Google now allocates the top four places of the page one search results to paid adverts, not everyone will click on sponsored ads, but that doesn’t matter as you only pay for the people that do click on your advert. Ranking well ‘organically’ is fantastic, but sometimes your competition may be too great to get a page one slot naturally, particularly when you’re a new business with a new domain name.
The Pay Per Click Process
I start by arranging to come and meet you at your business. I find out which areas you would like to target in Google, and from here carry out the necessary keyword research and set up your adword groups and adverts. Some people have tried Adwords in the past and say it doesn’t work, but if the Pay Per Click campaign isn’t set up correctly, then Google will eat your money very quickly, and show your adverts to people searching by terms that aren’t quite relevant to what you’re selling/promoting. I make sure your adverts are attractive and very clear, making full use of Adword ‘extensions’, free ways of padding out your adverts with more information. I also make full use of ‘negative’ keywords to minimise wasted clicks. For instance, if you’re a roof fitter you don’t want the term ‘d.i.y’ to bring up your advert.
How much you'll need to spend depends on your competition - Pay Per Click is a bidding process. Like any advertising, not everyone who views your website will make an enquiry, but as long as the Google adverts are paying for themselves and making you profit with the sales you do get, then it's worthwhile.
An important part of using Pay Per Click, is making sure your 'landing page' on your website is relevant, attractive, and encourages the customer to get in touch. As I'm also a website designer, if I think your web page/s aren't up to scratch and could lose you sales, I'll tell you and also offer to improve them.
If you'd like to discuss me managing your Pay Per Click campaign for you, please fill in the enquiry form on this page, or call myself - Jackie - on 07793 323749.